Tag: advertizing

Do You Want Fries With That?

Last year when I heard that Burger King was planning to release a series of video games for the Xbox 360, I thought the game industry was headed for a new low. To me, this went way beyond the shameless hordes of promotional tie-ins to popular movies and […]

Reading Backwards

I’ve always known that my reading habits are a bit odd. That was confirmed by the way I came across The Jane Austen Book Club by Karen Joy Fowler. Most people heard of it by word of mouth or because it was on bestseller lists — the book […]

No Love For the Glove

The line between gimmick and innovation is sometimes hard to draw. Game purists look down on specialized peripherals, and while I like my shotguns and dance-pads in single-purpose arcade games, I rarely think they’re justified in a multi-purpose home system. Maybe I know too many people who bought […]