…or, Why We Are Confused About The Defining Terms Angrily Dismissed By Those Trying to Trademark Them Recently on her site GiantMice.com, “experience designer” Brooke Thompson posted an article entitled, “Transmedia Is Killing Hollywood Will Kill Transmedia.” In it, Thompson decries the fact that the new storytelling form […]
Readers of this column may remember a previous interview with Sean Stewart, who was one of the puppetmasters behind the Alternative Reality Game (ARG) The Beast (“Collective Detective,” Sept. 30, 2004). An example of pull marketing, this innovative, puzzle-based narrative based in the world of Spielberg’s A.I. succeeded […]
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The Cultural Gutter 