Tag: marketing

What Exactly Does a Horror Reviewer Do?

Brutal as Hell features an editorial by Keri O’Shea about reviewers and the film industry, specifically reviewers and makers or horror film. But it is worthwhile reading for anyone interested in the relationship between pop culture writers and pop culture marketing and industry. (via @ruemorgue)

Is Boring Bad?

Manohla Dargis and A.O. Scott defend the slow and the boring film, giving as examples, Andrei Tarkovsky’s Solaris and Apichatpong Weerasethakul’s Uncle Boonmee Who Can Recall His Past Lives. Dargis sees them giving space for thought. Scott sees “protests against the deep…[as] mask[ing] another agenda, which is a […]

DC’s Big Bang Theory

Everything’s going all kablooey at DC as they reboot their entire line and move everything toward simultaneous release. Comics Alliance analyzes the situation and brings up concerns with piracy and Apple’s hardcore content restrictions.

The Unnameable Future, Part II

This month, Gutter Guest Stars John Crye and Todd Sharp continue their discussion of transmedia entertainment and The Unnameable Future.  Part I is here. Brooke Thompson, “experience designer” and blogger at GiantMice.com, recently posted a follow-up to her article, “Transmedia Will Kill Hollywood Is Killing Transmedia,” which we […]

The Future of 3D

North American audiences are less and less interested in 3D movies, but “when movies make 70 percent of their total box office income outside North America, do tastes at home even matter?” The New York Times has more.