Tag: marketing

The Unnameable Future

…or, Why We Are Confused About The Defining Terms Angrily Dismissed By Those Trying to Trademark Them Recently on her site GiantMice.com, “experience designer” Brooke Thompson posted an article entitled, “Transmedia Is Killing Hollywood Will Kill Transmedia.” In it, Thompson decries the fact that the new storytelling form […]

Tokyopop and the Future of Comics

At Robot 6, Brigid Alverson writes about “The Comics that Changed the World” and Tokyopop’s US manga line: “Ten years ago, “comics” meant superheroes, newspaper strips, and a handful of artsy graphic novels. Comics were a niche medium, and they were hard to find outside comics stores. Manga […]