Tag: marketing

Blurbery

Ursula Le Guin talks about blurbs: “The trouble is, these days, that any moderately successful author who ever blurbed a book is at this very moment being approached by other authors and probably some editors — and not two or three of them a month, the way it […]

Pop Culture Propaganda

Peter Gutiérrez looks at the pop culture propaganda of Ender’s Game, Pacific Rim and G.I. Joe marketing campaigns. “The interesting, if obvious, thing about these marketing posters is that they seem to rely on the viewer’s familiarity with propaganda. Does that mean that the audience for blockbuster movies […]