Notes

The Realities of Running a Small Press

Fox Spirit Books’ publisher Adele Wearing speaks frankly about the realities of running a small press:

“If you want to help, if you want to keep your favourite presses open, if you want those unusual little projects to be published… the simple truth is they need more sales. You don’t have to buy all the books yourself – there are other ways you can help. Tell people about them! Review the books! 50 is a magic number on amazon, but 10 is the minimum for any kind of impact, or to even be considered for a lot of marketing systems. Share posts and retweet. Help build word of mouth. Come to their events and their tables and enthuse because honestly just seeing people there and hearing that we are loved can help get through the next month of bleak sales. Put them forward for fan awards, many of us are too dignified to sneakily do this ourselves, but those nominations and long lists mean the world, they mean someone is paying attention. Tweet nice things to the authors because when they get their sales figures and meagre royalties your words help them believe it’s still worth it (like Tinkerbell and the clapping thing).”

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