Tag: nintendo

Do You Want Fries With That?

Last year when I heard that Burger King was planning to release a series of video games for the Xbox 360, I thought the game industry was headed for a new low. To me, this went way beyond the shameless hordes of promotional tie-ins to popular movies and […]

But Will Your Parents Play?

Based on the reaction to the November launch of the Playstation 3 and Nintendo Wii through sales and media attention, it’s clear that gaming as a cultural phenomenon has cemented itself into the collective consciousness. Local news media observed in awe as the faithful lined up outside their […]

What Happened to the Arcade?

The arcade was a place of refuge for the outcasts of adolescent social circles, where time would be spent dumping quarters into some dumb machine instead of studying or playing ball hockey or parking their ass in front of the TV like every other kid. Communities were built […]

a game for all ages

Before the press conferences of the Big Three at E3 2006, TIME magazine explains why Nintendo’s strategy for success is “don’t listen to your customers”. And given the anticipation for their revolutionary new console, it seems to be working.

Mario’s Pain

A man is having his first physiotherapy appointment. A woman comes in wearing a white doctor’s coat. Their conversation begins on a clinical level, the doctor asking the man about how he sustained his injuries. The man explains that he works in the videogame industry, and in fact […]

Read Only Memories

I’m fairly suspicious of nostalgia, and I hate how advertisers leverage our emotions to sell us the same products twice. So while I’m happy that people are rediscovering videogames from their youth, and that the games and their blocky aesthetic are mushrooming up all over the culture, I […]