Tag: promotion

Do You Want Fries With That?

Last year when I heard that Burger King was planning to release a series of video games for the Xbox 360, I thought the game industry was headed for a new low. To me, this went way beyond the shameless hordes of promotional tie-ins to popular movies and […]

Learning Vince’s Dirty Moves

In July 1996, Hulk Hogan shocked the world by becoming what oppressed him the most as a hero in the 1980s: he turned heel. As the garbage filled the ring, he told Mene Gene Okerland, “As far as I’m concerned, all this crap in the ring represents the […]