Tag: Steven Spielberg

The Sociable Horde

Readers of this column may remember a previous interview with Sean Stewart, who was one of the puppetmasters behind the Alternative Reality Game (ARG) The Beast (“Collective Detective,” Sept. 30, 2004). An example of pull marketing, this innovative, puzzle-based narrative based in the world of Spielberg’s A.I. succeeded […]

The Trouble with Endings

I’ve noticed recently that otherwise good stories have been let down by their endings. It’s partly due to the expectations of the audience: you can imagine any kind of ending you want, but when the ending finally arrives, it’s been narrowed down to a single one of those […]