Notes

“Level Up: How PlayStation Infiltrated Youth Culture”

At The Guardian, Keith Stuart and Steve Boxer look at the history of PlayStation.“Having been part of the late 80s rave and underground-clubbing scene, I recognised how it was influencing the youth market. In the early 90s, club culture started to become more mass market, but the impetus was still coming from the underground, from key individuals and tribes. What it showed me was that you had to identify and build relationships with those opinion-formers – the DJs, the music industry, the fashion industry, the underground media.” (via @timmaughan)

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