Tag: Mattel

Good is the New Bad

This article includes spoilers for Disney’s The Descendants. The story behind the making of Disney’s The Descendants (2015) is itself a tale as old as time, or at least as old as the concept of corporate ip. Spinning off from the success of Monster High, toymaker Mattel–who also […]

The De-Radicalization of American Girl Dolls

At The Atlantic, Amy Schiller writes about Mattel’s changes to American Girl Dolls line.  from teaching girls to understand thorny historical controversies and build political consciousness” to customizable accessories reflecting their owners’ own lives. Alexandra Petri writes “Even more terrible things are happening to the American Girl brand […]