At Slacktivist, Fred Clark discusses a Ms. Blog post dedicated to products “marketed to people and also women.” He notes the relation of this kind of marketing and this assumption of “male” as “neutral” to Disqus’ default icon for users who haven’t chosen one and to video game creature design in discussing why it’s easy for men not to notice and why it’s important to notice. “It’s easy not to notice when you’re being told you’re neutral. It’s harder not to notice when you’re being told you’re marked — marked as different, other, abnormal.”