At Kris Writes, Kristine Kathryn Rusch has some thoughts about “churning out books,” marketing and the publishing industry: “It’s become a cliché. Any writer who writes fast ‘churns out’ material. Or she ‘cranks out’ or ‘pounds out’ whatever it is that she writes. Because clearly, no writer who writes fast can think about what she writes. There are other implications in that phrase. The material ‘churned out’ isn’t very good. It’s also an exact copy of what has come before. It has no real value, primarily because of the speed with which the writer ‘churns’ the material out. In the olden days of traditional publishing, those of us who ‘churned out’ a lot of books did so under a lot of pen names. Here’s how it worked in my case: Kristine Kathryn Rusch might, at best, put out two books per year; Kris Nelscott one every two years; and Kristine Grayson one every six months.”