“As nice as it must be to be that [18-25 year old male] demographic—when you’ve got everyone banging on your door, trying to court you, it must be very pleasant—what’s it like for someone who isn’t in that demographic? We know they play our games. We can see that they do. OK, there’s support for that, but it’s not because anyone invited them to play. In fact, in a lot of cases, it’s clear they play despite it being made plainly obvious to them that they’re not the intended audience.” BioWare’s David Gaider speaks at the Game Developers Conference.