At How Not To Suck At Game Design, Anjin writes about marketing, cycles of exclusion and what to do about it: “Yes, excluding people based on demographic data makes sense to a lot of people in marketing. It’s considered a best practice and it actually is a pretty reliable way of increasing profit margins. And it is the least risky way of doing business. Spend your money where you get the most in return.” (via Broad Universe)
Categories: Notes